About The Journey

The Journey began when we first heard about Paul Christie. Paul owns Casalite Electrics, an Electrical business on the sunshine coast of Queensland, Australia. We heard he’d had been travelling across the United States on holiday with his family. All the while Paul had successfully continued to operate the business from afar. Each night he’d sit down for two hours and check business operations using simPRO Enterprise and financials using Xero.

Once we published the story, fellow trade business owners began asking how they too could achieve the same success or to share their story. The Journey website was born.

Nowadays The Journey serves as a hub for the trade business community to also gain knowledge from our valued partners. Integrating the right business management software plays a key role but it takes more than software to achieve your goals.

We’re not only sharing success stories but our valued partners contribute regular advisory articles on their area of expertise in order to help business owners better understand all manner of business related topics.

We hope that you too can have a business and a life and that simPRO are able to play a part in your success.

paul_family Paul Christie & family. Travelling and working.




Advisor Articles


Case Studies


Case Study Videos

The people behind the Journey

Brad Halcrow

Journey Partnership Manager

As Journey Partner Manager, Brad is blessed with the task of interviewing simPRO clients to document their successes and challenges. He also gathers advisory articles from simPRO's respected network of business professionals.

Brads hobbies this week include: Aquascaping, Calisthenics and lapping up the Byron Bay lifestyle.

Vanessa Winter

Chief Commercial Officer & Chief Marketing Officer

As simPRO Group Chief Commercial Officer, Vanessa Winter is responsible for ensuring the commercial success of the company. In short, it’s up to her to lead, develop and manage integrated marketing, sales and product strategies to drive simPRO’s growth internationally.

While certainly no small task, Vanessa manages to find time to keep fit and enjoy her favourite pastimes: jet skiing and motorsport.

Stephen Hirst

Video Production

Stephen graduated Griffith University on the Gold Coast in 2010 with a Bachelor of Multimedia, majoring in Digital Video. Prior to his engagement at simPRO, Stephen was involved in numerous short film projects and music video productions, many of which he wrote and directed.

He relishes the opportunity to share simPRO's client stories and appreciates the chance to meet many of our exceptional Journey members.